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Fashion E-commerce ยท Shopify

Turning a Patriotic Brand Story Into a Modern Shopify Store

A Shopify storefront combining brand storytelling, collections, best sellers and collaboration-led merchandising into a cohesive shopping experience.

35%
Fashion E-commerce ยท Shopify
45%
Web / UX / Development
20%
Digital Experience

Executive Summary

A Shopify storefront combining brand storytelling, collections, best sellers and collaboration-led merchandising into a cohesive shopping experience.

The Challenge

What the Client Needed

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Brand Story + Commerce

We structured the experience around this requirement to improve clarity, trust, usability and conversion.

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Large Merchandising Surface

We structured the experience around this requirement to improve clarity, trust, usability and conversion.

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Trust & Social Proof

We structured the experience around this requirement to improve clarity, trust, usability and conversion.

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Mobile-First Shopping

We structured the experience around this requirement to improve clarity, trust, usability and conversion.

Our Solution

How We Helped

01

Information Architecture

A focused UX and content solution designed around the project goal.

02

Product-led Storytelling

A focused UX and content solution designed around the project goal.

03

Conversion-focused UX

A focused UX and content solution designed around the project goal.

04

Responsive Experience

A focused UX and content solution designed around the project goal.

Our Approach

A Structured Path From Strategy to Launch

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01

Discover & Research

Research, plan, design, build and validate before launch.

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02

Plan & Structure

Research, plan, design, build and validate before launch.

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03

Design & Prototype

Research, plan, design, build and validate before launch.

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04

Develop & Integrate

Research, plan, design, build and validate before launch.

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05

Test & Optimize

Research, plan, design, build and validate before launch.

Technology Stack

Responsive UI
CMS / Commerce
Reusable Components
Conversion UX