Once a website is designed and developed, it is launched and its operation starts. But later on, the need of redesigning the website may arise.
Let us discuss today why and when one should go for the website redesign.
Website Redesign:
Website redesign is concerned with replacing the old website with the new one. The new website is created in a new way with the help of prevalent technologies. New features and functionalities may be added or just new looks are given in the website redesign. It all depends upon the requirements at any given time.
But website redesign is never an easy task. First of all the redesigning team has to understand the current working website totally. This can be a tedious and time-consuming task. So while going for a website redesign one must keep all the related issues in mind and plan according to that.
When and Why to go for Website Redesign?
The first and foremost question is when one should go for a website redesign. Well, the need for redesigning the website may arise because of several reasons. Some are mentioned here:
- The website has become obsolete on the technical front. It needs to be updated to bring it in line with the latest technologies going on in the market otherwise its Google rankings may get affected.
- Your website looks outdated compared to the new design trends.
- The website is not being displayed properly on the latest devices being launched in the market.
- There is a change in the products and/or services being provided by the business.
- It does not reflect your latest business and marketing strategy.
- It does not allow you to update the content or you want greater control over updating your website.
- Certain features of the website are not working properly.
- The business logo has been updated and on the basis of that the look of the website needs to be changed.
- The existing website does not contain the features and details that have the ability to attract website traffic.
- The existing website has failed to get good Google rankings even after spending good amounts on SEO.
- Your website is not secure and contains many loopholes that need to be referenced.
- The functionality of the website is not user-friendly and is failing to keep the users intact because they find it hard to navigate.
- The look and design of the website are not attractive enough to catch the attention of new users.
- The website is not able to convert visitors into leads.
- Your existing website is not responsive and you want to make it mobile-friendly.
Things to Keep in Mind at the Time of Website Redesign:
- You must be clear about your goals and what you exactly want in your new website.
- Redesigning costs should be friendly to your pocket.
- Selection of the right technology is a must.
- It should not damage your SEO as Google positively assesses the age of a site.
- Protection should be given to your search-engine-optimized pages.
- All the redirections must be taken care of well and there should not be any redirection errors otherwise it may leave a bad impact on the users.
- It addresses your upcoming growth goals more effectively.
- It should be made to improve the conversion goals.
- It must improve the image of your brand.
- It must give you greater control over the content.
- It must be in adherence with the industry’s best practices.
Conclusion:
In nutshell, as a rule of thumb, one should go for a website redesign every 2-3 years. So that it can be revamped with the latest technologies and new features.
