Having a website is extremely important for a business to make its online presence feel and stay strong in the competition. But merely having a website is not enough. The website should be able to attract online traffic in huge amounts. Otherwise, it will not be of any use.
During the lifetime of the website, changes in the website traffic occur. There must be continuous monitoring of the traffic the website is getting and if the website traffic sees a sudden drop or continuous drop then it should be well handled on time with the help of SEO and marketing strategies.
Today, we will discuss how to monitor website traffic and the reasons behind its sudden drop, if it happens. Let us check out:
Monitoring the Website Traffic:
The very first thing is to monitor the website traffic continuously in order to keep a check on its sudden drop. Various metrics need to be analyzed to monitor the website traffic.
Google Analytics provides these metrics that help to track the performance of the website. It gives an overview of the number of users the website is getting daily. These users include the returning users, the new users, the region-wise users, etc.
Apart from this various other tools can be used, like the Ahref tool can be used to monitor the backlinks of the website. Backlinks play an important role in improving the traffic to the website. You should also use tools to find out the broken URLs and fix them as soon as possible.
Things to be Analyzed whenever the Website sees a Drop in Traffic:
- Redesigning of website and/or its migration can make an impact on the traffic it is getting. So, whenever this happens, check out if the redesigning and/or migration was implemented properly or not.
- Analysis of the broken links and their fixing.
- Adhering to Google’s website guidelines is important. Check if your website is properly following these guidelines or not.
- Monitoring of spam and virus on your website.
- Ensure that your website does not contain any fishy links.
- Analysis of backlinks and their restoration.
- Keeping an eye on your competitors’ websites as their better rankings can affect your website traffic.
- Continuous and good SEO of the website is required so that the website catches the eye of Google algorithms.
- Do proper checking of the tracking code.
- Make the best use of the Google search console to improve the visibility of your website.
Reasons behind the Sudden Drop in the Website Traffic:
- Google keeps its algorithms changing from time to time. You must update your website so that it is crawled by the Google search engine. Mozcast tool can be used to keep track of changes in Google algorithms.
- Presence of redirect errors.
- Not working or improperly working URLs that are not stored in the index file generate crawl errors.oss in search engine rankings.
- roblems in XML sitemap.
- Not adhering to Google guidelines.
- De-indexing of URLs.
- Improper usage of keywords.
