What is Link Building?
Link building is used by the website to get backlinks from other websites so that the website traffic can be increased and the search engine rankings also get improved. High-quality backlinks also impact the trust and credibility of the website.
Backlinks can be obtained with the help of blog posts, responses to questions on forums, etc. It is extremely important to get as many high-quality backlinks as possible.
- more traffic.
- If the websites are properly linked, then the users will get relevant information quite easily and this will better the user experience.
- You will get a great number of referrals and this will lead to more clients because they will have more trust in you as you are being referred to by some authentic website.
- Getting high-quality backlinks will help your website ranking in the Google search engine.
How does Link Building for Lawyers/Attorneys work?
In the case of backlinks, you will have to create a small portion of the content on another website that will contain a backlink to your website. These websites can be social media websites, directory profiles, online forums, etc.
The most difficult task is to get backlinks from authentic websites. This can be achieved with the help of expert SEO strategies.
Types of Link Building Methods Lawyers/Attorneys can use:
There are certain methods that can be used by lawyers/attorneys for link-building and increasing a website’s visibility and credibility. These are:
- Blogs by Guests:
Getting blogs written by renowned guests is an effective method to get backlinks to your website. With this, you can reach a vast amount of audience and they will also be encouraged to visit your website due to the authenticity of the guest blog writer.
Lawyers can post valuable content on social media platforms and this content can contain backlinks to the website. The users, finding the information important, will definitely be encouraged to visit the website.
- Finding and Correcting Broken Backlinks:
Sometimes the backlinks, that were getting your website a good amount of traffic, are broken. It is important to track such broken links and correct them so that the lost traffic can be gained again.
- Get Backlinks from Resources:
You must have some relevant resources from where you can get backlinks to your website. These resources can be blog writers, social media post makers, etc. Apart from this lawyers can create comprehensive legal guides that are relevant to their practice and share them on their website and social media channels.
- Link Roundups:
This is a kind of website networking, where the website owners, who generally publish their content weekly or monthly, can be contacted to include backlinks for the website in their content.
Strategies for Link Building for Lawyers/Attorneys:
The following strategies can prove to be effective for link-building for lawyers/attorneys:
Create Impressive Content:
Create such impressive content for the website that is of high quality, highly informative, and high in relevance, so that the backlinks can be earned from the websites.
Make Use of Infographics:
Information, that is presented in the form of graphics, makes much more impact than normal text. With the help of infographics, complex legal information can be easily understood by clients. This can lead to backlinks from other websites.
Write High-Quality Legal Blogs:
High-quality legal blogs can improve the authenticity and credibility of the website. The backlinks contained in these blogs can get a huge amount of traffic to the website.
Create High-Quality Sharable Resources:
Lawyers can create shareable resources, like legal guides, legal information, etc. that can be shared by other websites in the form of backlinks.
Legal statistics and FAQ Pages:
Publishing legal statistics and FAQ pages can help in getting backlinks from other websites that are looking for providing authoritative information to their users.
Share Podcasts and Videos:
Lawyers can create and share podcasts and videos containing legal information and can post backlinks in their description part.
Posting by Guests:
Law firms can have links with experts in the industry who can write about them and can provide backlinks in their content.
Building of Legal Directory Profiles:
Creating a legal directory profile on popular websites can help in getting backlinks.
Participate in Legal Articles:
Lawyers can write legal articles and can take part in publications to earn backlinks from reputed sources.
Getting Backlinks from Media Outlets:
Lawyers can get backlinks from media houses by taking part in legal topics and being a part of news stories.
Sponsor Local Events:
can sponsor local events and can have bank links by being a part of the information which is shared by the event organizer.
Write Reviews and Testimonials:
Writing reviews and testimonials for other businesses and professionals can help in earning backlinks from their websites.
By following the strategies for link building for lawyers/attorneys, the website traffic and business revenues can be increased.
