Launching a new website successfully is definitely a challenging task. It mostly happens that when it seems like the website is ready to go live, eagerness leads to the publishing of an incomplete version.
Even the smallest error can affect the website’s image and its associated products. While personal websites can be corrected later on, if it is a client’s website, it is important to ensure that everything goes on smoothly from the first go and that the smallest issues are taken care of before they escalate into significant problems.
So, whenever a new website is developed and is ready to be launched, the following things must be kept in mind before launching the website:
Things to Consider while Launching a Website:
- Browser Compatibility:
Check that the website looks and functions properly on different web browsers, such as Google Chrome, Mozilla Firefox, and Internet Explorer.
- Responsiveness of the Website:
The website can be accessed on any device. So check if the website is responsive on various devices like smartphones, laptops, notebooks, etc.
- Content of the Website:
The content on your website is one of the most critical components. It should be informative, engaging, and relevant according to your target audience. Before launching, check all the content on the website for spelling mistakes, grammatical errors, and accuracy.
Also, ensure that the content is properly structured and easy to read. It should be optimized for search engines, including keyword optimization, meta tags and descriptions, and alt tags for images.
- Design of the Website and User Experience:
The design of the website is an important factor in better user experience. A well-designed website looks good to the eyes, is easy to navigate, and is user-friendly. Before launching, check all these characteristics in the website’s design, layout, and navigation.
All links and buttons present on the website should be functioning correctly. Moreover, ensure that the website’s design is according to the brand’s visual identity and appeals to your users.
- Testing of Functionality:
The functionality of the website should be convenient and properly working. Before launching the website, you must get its functionality tested, like working of all the menus, links landing on the correct pages, working of submission of forms, etc. Also, ensure that there are no broken links.
There must be a sitemap included on the website. Also, the error 404 page must be creative enough.
- Loading Speed of the Website and its Overall Performance:
Website speed is important for a better user experience. The slow speed of the website can lead to a high bounce rate, and because of that visitors will leave your website in between. Therefore, before launching the website, check if your website loads in a quick time and performs well. Various tools can be used for this purpose, like Google PageSpeed Insights.
- Security of the Website and SSL Certification:
In today’s online environment, it is crucial to keep the website secure and safe. Before launching the website, check if your website is secure or not. It must have an SSL certificate installed which will increase its authenticity. This will also make sure that all sensitive information, such as passwords, payment details, etc., is in encrypted form and safe from all kinds of unauthorized access.
- Search Engine Optimization (SEO):
Before launching the website, it is a must to get its proper SEO done so that the website can be optimized to rank higher in search engine results. A well-optimized website can attract more traffic and increase your presence online.
Conclusion:
In nutshell, launching a website needs proper planning and attention to detail. Checking the above-mentioned critical factors before launching can help in ensuring that your website is well-optimized, user-friendly, secure, and accessible across all devices and web browsers. By doing so, the chances of success and driving more traffic to your website will be increased.
