The design of the website plays a vital role in making a huge impact on its success of the website. It not only appeals to the customers but also makes a great difference in the SEO of the website.
A website with poor design will not be able to get you good SEO rankings. So, the website design must be given great importance. And in the case of startups, it is a more crucial factor as starting something new in the competitive world is not easy.
Today, we will discuss how the design of the website impacts the SEO of the website and how website design can be improved to make the website SEO-friendly. Let us check out:
Impact of Website Design on SEO of Website:
- The website design proves to be deciding factor in how long the users love to stay on the website and want to return. Thus it directly impacts the user experience. A well-designed website has clear and easy navigation, an attractive layout, and fast page loading speeds. This helps in keeping visitors on the website longer. And as a result, the website is able to get better engagement metrics and suffers lower bounce rates.
- The responsiveness factor of the website design makes it mobile-friendly. Search engines give higher priority to mobile-friendly websites in their rankings and thus the responsive design of the website impacts the SEO of the website.
- The architecture of the website affects how search engines crawl and index the website using its URLs, sitemap, internal links, etc. A well-designed website with clear and properly organized content makes it very much easier for search engines to rank the website in a better way.
- Page loading speed is a crucial factor that decides website rankings and website design directly impacts it. If the website has slow loading speeds, then it will leave a negative impact on user experience and ultimately website’s search engine rankings will be affected in a bad way.
Things to be Implemented in Website Design to Improve SEO:
While designing the website, one must keep a few things in mind so that the website design makes a positive impact on the SEO of the Website. Here are some of them:
- Use Responsive Website Design:
A website can be accessed on a variety of devices like laptops, mobiles, notebooks, etc. So with a responsive website design, the website can adapt to different screen sizes and more users can access and use it with ease.
Moreover, because of a responsive website design, the users have a good experience irrespective of the device they are using and this can better the search engine rankings.
- Optimize Page Loading Speed:
Website speed plays an important role in deciding a website’s SEO rankings. Therefore, it becomes crucial to optimize your website, so that the page speeds can be increased. This can be achieved by reducing the use of big-sized images and videos, using compressed files, and using a content distribution network that takes the help of cloud services.
- Make Use of Optimized URLs:
Search engines use URLs to understand the content of a page. Make the URLs descriptive, and include relevant keywords in the URL that precisely reflect the page’s content, while keeping the URL easy to read.
- Improve the Architecture of the Website:
A website with well-organized content makes it easier for search engines to understand the its content and rank it according to that. Keep the headings and subheadings clear and descriptive.
- Use Internal Links:
Search engines can understand the structure and hierarchy of the website with the help of internal links. Always use relevant anchor text tags and link them to relevant pages on your website.
Conclusion:
In short, website design plays an important role in SEO by enhancing user experience, mobile-friendliness, site architecture, and improving page load speed. A well-designed website can result in better engagement metrics, higher search engine rankings, and ultimately, more website traffic and conversions.
