Just having an app is not enough. It should be promoted in such a way that it becomes visible to the mobile app users and be a part of featured apps on the store. So, improvement of the visibility of mobile apps means that they should be visible in the market of mobile apps.
The more the number of genuine installs the app has, the higher the chances that it is shown in the featured apps. For this purpose, effective marketing and promotion are required.
Whenever a new app is developed, the most difficult task is to bring it to the top 10 list. Using various tips and app store optimization methods this purpose can be achieved. Just like we use search engine optimization (SEO) to improve the rankings of the website, app store optimization (ASO) is used to improve the rankings of the app.
Today we will discuss various methods that can be used to improve the visibility of a mobile app in the App Store. Let us check out:
Methods to Improve Visibility of Mobile Apps in App Store:
- To improve your visibility and ranks in the Google Play Store and App Store, you are required to go for the best App Store Optimization. As millions of similar kinds of apps are available in the app stores, it is a must for the app to get featured in the top ones and that can only be made possible with the help of good standard ASO.
- Keep your app title unique, simple, and relevant. It should not contain any unnecessary symbols. It should be chosen in such a way that it becomes part of almost all relevant searches.
- Keep your app icon eye-catching. It should be attractive enough to lure the user to click on the app.
- Keep the description of the app precise and concise. It should include all the salient features the app offers. The user must be clear about the app and what he/she can do with it.
- Add useful keywords so that whenever an app is searched, your app gets featured in the top results. Various tools like Keyword Planner, Keyword Tool, etc. can be used for this purpose.
- Add graphic elements to the description of the app. They can also be about the functionality of the app. This will make a long-lasting impression on the user. You can also add videos with an overview of the functions of the app. This will increase the clarity of the app.
- Promote your app on various social media channels. The ads of the app can be free of cost or paid depending upon the channel you are using for its advertisement.
- If you own a website then you can encourage your users to download your app as well by giving app download links over there. Actually, it is good to have a website along with your app. It increases the credibility and trust of the users.
- Create video ads for the promotion of your app. You can make use of paid channels like YouTube to stream your ad along with the content.
- Create backlinks for your app.
- Keep a check on your competitors.
- Attract traffic to your app with the help of CPA and CPI networks. CPA networks take charges for certain actions in the app whereas CPI networks take charges per the number of app installs.
Apart from all this, the performance of the app needs to be tracked continuously. For this various tools can be used that keep track of the number of app installs, organic installs, clicks, conversions, etc.
Also, keep your app updated on regular basis, keep it free from bugs, and provide good support to the customers.
By using all the above-mentioned methods, you can certainly improve the visibility of your mobile app in the App Store.
