Getting high rankings in Google search results is very much important for the business. But at the same time, it is equally important to be displayed as a part of the Google Map Pack.
Google Map Pack acts as a boon for local businesses as most of the time people need to look for local businesses to get their daily jobs done, like searching for a nearby medical shop, a nearby welding shop, etc. When such things are searched in Google results obviously show the local businesses and not the global ones.
So having high ranks in the local results and getting a place on the Google Local Map is a great achievement for any small-scale local business. To achieve this various Google Map Pack strategies should be adopted by local businesses.
Today we will discuss various aspects of Google Map Pack and how it can be used by small-scale businesses to get the best benefits.
Google Map Pack: What is it and How it Works?
Google Map Pack is the most important position in the search results displayed by the Google search engine. Whenever a term is searched, like nearby schools, the Google Map Pack will show the top three ranked nearby schools on its map. Being a part of these three results is not a small thing. This shows the reputation of the business in the local market.
Google Map Pack makes use of Google algorithms to decide which top three local businesses should be shown in the listings and on the map. The business has to devise strategies for how to be ranked in the top three by Google algorithms so that it is shown on the Google Map Pack.
Things Displayed by Google Map Pack:
The Google Map Pack contains the following things that provide you with a detailed overview of the business:
- A map with indicators pointing towards the location of your business.
- Name of the business
- Address of the business
- Directions to the location of the business
- Website of the business
- Contact details of the business
- Feedback about the business
- Brief description of the business
- Opening hours of the business
- Pricing, photographs, and other relevant details of the business
Strategies for Small-Scale Businesses to Get the Best Benefits of Google Map Pack:
Now we will discuss how the small scale businesses can get the best benefits from the Google Map Pack to improve their rankings in the listings:
- Optimize your Google Business Profile (GBP) as it helps to decide the way your business is shown in Google Search and on Google Maps.
- Continuously update your Google Business Profile in case any changes happen, like the place of the business, timings of the business, etc.
- Use the best quality and most relevant images for your Google Business Profile.
- Give your local phone number in the contact details of your Google Business Profile.
- The description of the business should be well-written and well-understood. It should not contain inaccurate and outdated information and there should not be any spelling mistakes.
- Build trust with the customers and your reputation by handling Google customer reviews. Write a thankful note for the positive reviews and never ignore the negative ones. Always answer them in very polite language. This will leave a long-lasting impression on the customers.
- Create strategies to get more and more Google reviews from customers.
- Be consistent in giving the information and updates across all the online and social media platforms as this will be used in SEO rankings.
- Share your business citations on the most widely used social media platforms. For this create personalized pages on the platforms.
- Make your presence feel in the form of blogs as well.
- Use the best SEO techniques to improve your rankings.
Being on Google Map Pack is not free. The service is priced at various rates. You can choose the best option as per your budget. But you must use it for the growth of your business.
