Remote Working: The Latest Trend in the Industry

Remote working, also known as work from home (WFH), has become increasingly popular in recent years and the COVID-19 pandemic further accelerated this trend.  Employees and employers have begun to recognize the potential benefits of this approach and so remote working is likely to continue in the future. It is necessary to assess both the […]

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Launching a Website: Things to Consider

Launching a new website successfully is definitely a challenging task. It mostly happens that when it seems like the website is ready to go live, eagerness leads to the publishing of an incomplete version.  Even the smallest error can affect the website’s image and its associated products. While personal websites can be corrected later on, […]

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Traditional Marketing vs Digital Marketing – Which one to choose?

Marketing is the most important part of any business because without it a business cannot survive the competition. The earlier form of marketing is offline marketing, which is called ‘Traditional Marketing.’ It has now been replaced with ‘Digital Marketing.’   Most business houses are adopting digital marketing because of its various advantages over traditional marketing […]

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Sudden Drop in Website Traffic: How to Monitor?

Having a website is extremely important for a business to make its online presence feel and stay strong in the competition. But merely having a website is not enough. The website should be able to attract online traffic in huge amounts. Otherwise, it will not be of any use. During the lifetime of the website, […]

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Mobile Apps in App Store

How to Improve Visibility of Mobile Apps in the App Store?

Just having an app is not enough. It should be promoted in such a way that it becomes visible to the mobile app users and be a part of featured apps on the store. So, improvement of the visibility of mobile apps means that they should be visible in the market of mobile apps. The […]

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custom-web-development-app

Custom Web Development Services and Reasons to Choose them

Getting the best kind of website developed is every business house’s dream. The requirements of every business are different even though they belong to the same field. So, a website needs to be developed by keeping the requirements of the business in mind. The business house has two options whenever a website has to be […]

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Scope of E-Commerce in the Indian Market: The Future of Shopping

What is E-Commerce? Electronic commerce, also known as E-Commerce, is concerned with buying and selling goods online or via the internet. Vendors create websites to showcase their products with the aid of images, corresponding prices, and descriptions. The buyers visit these websites and can buy the products of their interest.  Buyers can make payments via […]

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UX/UI Design

UI/UX Design: All You Need to Know

The term UX/UI Design is very much prevalent in the digital era, but most people get confused between these terms.  In today’s topic, we will discuss various aspects of both of these terms and will try to overcome all the confusion surrounding their meanings. Let us have a look:  What is UX/UI Design? UX/UI design […]

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Cross-Platform-App-Development

Best Cross-Platform App Development Frameworks

Cross-Platform App Development: In today’s digital world, users have numerous ways to stay connected with each other through texting, calling, and entertainment. Moreover, they can access utilities and services with applications running on either Android or iOS platforms. Developers create apps by keeping specific operating systems in mind, such as Apple’s iOS or Google’s Android. […]

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Digital_Marketing

Future of Digital Marketing Trends in 2023

  Digital Marketing: Recent Developments In recent years, digital marketing has undergone noticeable advancements due to its ever-evolving nature. One of the most prominent trends is the increasing use of artificial intelligence (AI) in digital marketing campaigns, which helps businesses better comprehend their audience and optimize their marketing strategies. Another crucial development is the growing […]

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