What are Email Marketing Services?
Digital marketing is important for the success of a business. There are various methods to do digital marketing. Email marketing is one of these methods and is quite old.
In email marketing, information about the services and products is sent to potential customers via email. Various tools are used to keep track of the number of hits the website receives from the links given in emails.
A number of email marketing services are available in the market. Today we will have a look at some of them which are considered the best ones.
Best Email Marketing Services Available in the Market:
Various email marketing services with attractive plans are available in the market. Let us discuss some of them which possess the best features:
- Easy-to-use interface
- Effective management of mailing lists
- Helpful in the creation of digital marketing campaigns
- Can be used to send confirmation email messages like the placement and fulfillment of orders
- Drag and drop facility for building impressive emails
- Designing of emails as per the brand requirements
- Dynamic personalization of emails according to the recipients
- Helpful in building B2B links
- Easy integration with other platforms
- Google and Facebook ad creation
- No provision for affiliate marketing
- Freely available but with limited features. Paid plans start at $11
- 2000 plus contacts supported monthly
- Gives best results for email marketing
- Provides best automation facilities
- Automated creation of impressive emails with drag-and-drop features
- Suitable for every kind of campaign
- Allows the users to apply conditions that can decide the campaign-related actions
- Properly segmented interface
- Compatible with all kinds of signup forms
- Not available freely. Plans start from $15 monthly
- Difficult to understand and learn
- 500 plus contacts supported monthly
- Useful for new and small business houses
- Better communication with the targeted audience
- Easy to use split testing that allows the provision of two different subject values for the same email and automatic selection of the best result-getter subject for sending further emails
- Ready to use customizable email templates
- Easy email creation with the help of a drag-and-drop facility
- Scheduling of sending emails
- Easy integration with other platforms
- Low-budget plans do not get all automation features
- Not available freely. Plans start from $9.99 monthly
- 500 plus contacts supported monthly
- Suitable for sending a greater number of email messages
- Provides support for plug-ins that are used to send confirmation email messages like the placement and fulfillment of orders
- Easy customization of emails
- Easy email creation with the help of a drag-and-drop facility
- The higher success rate in the delivery of emails
- Division of audience on the basis of their interest and response
- Continuous updation of reports of analysis
- Does not support all the list building facilities
- Freely available but with limited features. Paid plans start at $25
- 9000 plus contacts supported monthly
- Great personalization facilities
- Usage of AI for data analysis and recommendations of products and services suitable for individuals
- Division of audience on the basis of their interest and response
- Easy to use split testing that allows the provision of two different subject values for the same email and automatic selection of the best result-getter subject for sending further emails
- Ready to use customizable email templates
- Not available freely. Plans start at $9 monthly
- 500 plus contacts supported monthly
Selection of the Most Appropriate Email Marketing Service:
As so many Email Marketing Services are available in the market, the selection is obviously quite difficult. So, while deciding the best Email Marketing Service for you, you must keep the following things in mind:
- Should be easy to use
- A good number of contacts supported per month
- Budget-friendly
- Easy list building
- Provides third-party integrations
- Have automated features
- Easy to track the information and preparation of reports
- Successful delivery of emails
- Lesser chances of the landing of emails in the spam folder
