Improving a website’s ranking is extremely important to stay ahead of the competition and for this best possible SEO is required. Backlinks play a vital role in bettering the website’s rankings.
What is a Backlink? How it is important in SEO?
Backlink is a link that is used to connect a web page to an external resource. The external resource can either be a website or a webpage.
If someone puts your website’s link on their web page that connects then it will be called a backlink. Similarly, if you put someone else’s website link on your web page, then it will be called a backlink for that website.
Example: This is a backlink to YouTube
Backlinks are an extremely important part of SEO because they make Google search engines believe that your website has good authority, especially when the website has backlinks from high-authority domains.
They just work like a “vote of confidence.” The more votes, i.e. backlinks, the more priority the website will get in search rankings because Google feels that another resource finds your content valuable enough to link to it.
Backlink Checker Tools:
Backlink checker tools are used to monitor the number of backlinks to a website and the quality of those links. This information is important because backlinks are one of the key factors that search engines use to determine the relevance and authority of a website. Some popular backlink checker tools include:
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SEMrush:
SEMrush is one of the most widely used backlink checker tools in the market. It has the largest database of around 43 trillion backlinks. It provides results at a very fast pace and the results are continuously updated.
Enter your website’s URL and you will get the details about backlinks pointing to your website. You can also keep a close look at the competitors’ websites.
You can use this tool freely, but you will have to take its paid subscription to enjoy the full functionality.
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Majestic SEO:
This backlink checker tool does not make use of any third-party services to do the auditing. It scans the web itself. Majestic SEO can be used to check the backlinks information of your own website as well as of your competitor’s website.
It can be used freely, but in that case, you will not be able to use its full functionality. For that, you will have to go for its paid subscription.
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Ahrefs:
Ahrefs also boasts of having a huge collection of backlinks and domains that is constantly updated on daily basis. It guarantees accuracy in its results.
Apart from providing information about backlinks, it also provides details about the URL and domain ratings.
The limited features of this backlink checker tool can be used freely without signing up. It has also paid subscription available.
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WebCEO:
The WebCEO backlink checker tool is highly suitable for those who want the best results on a low budget as its plans are quite cost-effective.
The budget-friendly tool provides results that prove to be extremely important for the SEO of the website. You can use the results given by this tool to find out which backlinks can improve and which backlinks can damage the rankings of the website.
WebCEO tool is not free forever but it has a trial period of 14 days that can be used after registration. You do not have any need to enter your credit card details to get registered.
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Google Search Console:
Google Search Console is a free backlink checker tool provided by the search engine giant Google itself. This tool Provides information about how many backlinks there is that point to your website and which content of your website is the target of most of the backlinks. You can also check how many backlinks are available on your own website that links to other websites or web pages.
These tools allow you to see the number of backlinks pointing to your website, the websites linking to you, the anchor text used, and other important information. They can also help you identify any potential problems with your backlinks, such as low-quality or spammy links, and allow you to take action to improve your backlink profile.
In the variety of backlink checker tools, you can choose the one which is most suitable per your requirements.
